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Samsung and Naver to work together to build generative AI and AI chips

Update time : 2023-05-15 10:36:15

According to Korea Economic News, two of South Korea's tech giants – Samsung Electronics and Naver - have reached a cooperation agreement to jointly develop a generative artificial intelligence platform for enterprise applications to compete with global AI tools such as ChatGPT.
Naver, South Korea's largest online search engine operator, will reportedly take Samsung's semiconductor data to create a generative AI that will be further refined by Samsung. The AI tool will support Korean and will be used first by Samsung's Device Solutions (DS) division, which includes its semiconductor business. Sources revealed that the two sides plan to launch the AI tool as early as October and, after testing, expand its application to other Samsung businesses, including the Device Experience (DX) division responsible for smartphones and home appliances. Through this partnership, Samsung will have an in-house AI tool that can improve the company's productivity while preventing the disclosure of sensitive trade secrets using platforms developed by other companies, and Naver will improve its chances of breaking into the global enterprise AI market.
"In developed countries, AI data is mostly processed in English. Non-English-speaking countries such as South Korea are marginalized in the use of generative AI tools," Keung Kye-hyun, president of Samsung's semiconductor business, said recently through its social networking service. Choi Soo-yin, CEO of Naver, also said that one of the company's main business goals is to provide customer-centric services that better solve the problems faced by Korean companies. Naver said in early February that it would launch a beta version of SearchGPT, an AI-based search engine, in the first half of this year. Naver plans to make its generative AI tools available globally by the end of this year by combining its existing collaborative business services, including LINE WORKS and NAVER WORKS, with HyberCLOVA X.
Samsung and Naver also plan to launch AI chips in the second half of this year to compete with GPU products from companies such as Nvidia. In December, the two South Korean companies said they were developing next-generation AI chips optimized for hyperscale AI platforms. When completed, these AI chips will replace Nvidia chips currently used in Naver's AI platform. According to market research firm Gartner, the global AI chip market is expected to grow from $23 billion in 2020 to $70 billion in 2025.

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