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Nvidia RTX 4070 mid-range chip adds AI functionality: predictable pixel value

Update time : 2023-04-15 09:59:04

Nvidia announced on Wednesday that it will offer gamers a mid-range chip that improves image quality with more artificial intelligence features, a move that shows how important the gaming business remains to Nvidia despite slowing revenue.

The new RTX 4070 chip, which will start shipping on Thursday for $599, is in the mid-range range as Nvidia's GPU product tops out at $1,600. The RTX 4070 chip is an upgraded version of the RTX 3060. The latter is the fourth most popular gaming chip on the market today, according to a survey conducted by game distribution platform Steam in March.
Data center chips used to train artificial intelligence systems such as ChatGPT have become Nvidia's main source of revenue in recent years, but about a third of its total revenue of $26.90 billion in fiscal 2023 still comes from gaming chips. However, Nvidia's gaming chip revenue fell 27% due to weak overall PC market demand.
Nvidia's chip can help PC video render images faster on high definition screens, creating more realistic visual effects. The RTX 4070 chip will be the cheapest chip to use Nvidia's latest artificial intelligence technology. To save time, the technology does not accurately calculate the specific value of each pixel on the screen, but uses artificial intelligence technology to predict the value of 7 out of every 8 pixels, including using artificial intelligence to generate the entire frame.
Justin Walker, NVIDIA's senior director of GeForce products, said: "Games are not like movies where everything is recorded in advance, games are dynamic, changing, and the user enters something. It's not as simple as adding a frame directly between two frames, but you have to really understand the movement between the two frames."

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