In 2026, China will Become the Second Largest AR/VR Market, with the Fastest Growth Rate in the World
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Update time : 2022-06-02 09:58:22
IDC, a market research institution, recently released IDC's global spending guide for augmented and virtual reality (V1) in 2022. It predicts that the total global AR/VR investment in 2021 will be close to US $14.67 billion, and is expected to increase to US $74.73 billion in 2026, with a five-year CAGR of 38.5%. Among them, the five-year CAGR of the Chinese market is expected to reach 43.8%, ranking first in the world.
IDC predicts that the scale of it related expenditure in China's AR/VR market will be about US $2.13 billion in 2021 and will increase to US $13.08 billion in 2026, making it the second largest single country market in the world. Among them, the AR expenditure scale will grow rapidly with a five-year CAGR of 49.0%, and the VR expenditure scale will maintain a stable growth with a five-year CAGR of 41.5%. VR technology is still the main focus of users in the five-year forecast period from 2022 to 2026, and will attract about 70% of the AR/VR market related investment.
In terms of application scenarios, as far as the AR market is concerned, IDC predicts that in 2026, AR training AR, industrial maintenance and AR lab and field (post secondary) will become the mainstream application scenarios, accounting for about 30.1% of the total investment in China's AR market. From the perspective of VR market, China's VR consumer market will grow steadily from 2022 to 2026. By 2026, the total scale will account for nearly 40% of China's AR / VR market. With the significant improvement of the number and quality of game applications on the consumer side, VR games will continue to lead the VR market with a proportion of more than 30%. In 2026, China's VR commercial market will focus on education, health care and professional services, accounting for about 28.2% of the total scale of China's AR / VR market.
IDC said that in 2021, with the entry of leading Internet companies, China's AR/VR market has been injected with great vitality, and the consumer market has great potential to be developed. From the technical perspective, China's AR/VR head mounted display market has launched many new products in 2021, and this hardware product upgrading trend will continue in 2022. In the future, with the growth of the consumer market, the hardware products and content ecology will form a virtuous circle, which will bring continuous impetus to the industry.
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