It was previously reported that Intel would increase the pricing of its processors from this autumn based on factors such as increased energy, raw materials and labor costs. Insiders speculated that the price increase would be between 10% and 20%. It is rumored that Intel has informed customers that it will add additional management fees on the basis of the existing pricing to make up for the rise in costs, which will affect most processors and all kinds of chips
According to DIGITIMES, Intel's processors have been in oversupply and need to be reduced as soon as possible. Intel may soon officially announce its plan to increase the pricing of its products, hoping to promote PC suppliers to buy more processors and Wi Fi chips before the official price rise, so as to alleviate the current oversupply.
This strategy is not new, mainly to stimulate short-term sales to speed up destocking. Of course, this method also has side effects, which means that after a period of time, sales are likely to decline significantly. After all, some inventory pressure is transferred to PC suppliers, who also need time to consume. Theoretically, this strategy can reduce the pressure on Intel and reduce the oversupply, which should be the primary task Intel is facing at present.
It's hard to say whether Intel's wishful thinking will work. After all, raptor lake will be launched soon. PC suppliers are not necessarily willing to hoard so many old products, and consumers may prefer to wait for new products. It is said that the price of mobile processors will rise first, and may soon be reflected in the price of notebook computers on the market.
It is not clear for the time being whether Intel's plan will affect Raptor lake. At present, Intel mainly hopes to clean up the existing alder Lake inventory as much as possible before the launch of Raptor lake.
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